in the world of SEO you often have to choose whether or not to use only “good seo tactics” or to also utilize “bad seo tactics”
when i say good or bad… i mean tactics that are deemed acceptable and non-acceptable by the major search engines. Google would be at the top of that list.
just a couple of days ago BMW got caught by Goog for “cloaking”… rot row… that’s a “bad” tactic.
truth is… bad tactics work… until u get caught. sometimes they work extremely well and u can make a bundle of money… but once the well is dry… u have to cap it.
i can tell u this… i’d hate to be the BMW Webmaster right about now… u think his neck might be on the chopping block?? who knows maybe BMW was using a 3rd party for search engine optimization… think BMW isn’t going to try to sue the heck out of them (which they would probably lose)… but i’d still hate to be that 3rd party.
next time u are considering a tactic for seo be sure u r educated enough to know that what u are going to do is ‘good’ and ‘acceptable’ by the major search engines… and be sure that if u use a 3rd party that u bring up things like BMW getting banned from Google with your seo specialist and make it clear that u don’t want something like that happening to you (by any means of the specialist) and that u want it agreed to contractually. and believe me there are search engine optimization specialists, for example Austin SEO Company SiteStreet.com, that do look after their clients best interests in such matters.